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You have just decided to create a YouTube video for your business or hobby. If you follow the digital marketing trends, you know this is a smart idea.

YouTube has over 2.5 billion users (that’s with a ‘b’), and is the second most popular search engine after Google. In addition, with all of the ChatGPT/Bard changes that are likely going to reduce organic search traffic to your website, video platforms might just be the best place to focus your content creation efforts. Whether you are a video script newb or vet, AI tools make the process much more efficient and effective.

What is a YouTube script, and do you need one?

A YouTube script is a written document that outlines the content, dialogue, and shots for your video. It serves as an essential blueprint for creating high-quality videos. Having a well-crafted script can help ensure that you don’t miss any important points or forget any steps in the production process.

Additionally, it allows you to easily collaborate with other people who may be contributing to the video, as everyone can refer to the same script. Scripts are also very helpful when repurposing content from one video into another, making it easier to develop cohesive videos that follow a similar format and structure. Ultimately, having a script is a great way to ensure your video is as professional and effective as possible.

What makes a good YouTube script

Now that you know what a YouTube script is, let’s take it one step further and talk about what makes a good YouTube script.

A good YouTube script follows YouTube best practices

A good YouTube script should follow YouTube’s best practices for creating successful videos.

A key best practice for a YouTube video is around length. This can vary widely based upon your video’s goals and format, but a good rule of thumb is between 5 and 15 minutes. If you aren’t sure about length, consider researching similar, popular videos, and see how long they typically are.

Other best practices include making sure there are enough pauses for viewers to digest information, providing clear visuals that support the content, telling a story with a beginning, middle, and end, and writing the script in easy to understand, colloquial language.

A good YouTube script is well researched

A good YouTube scipt is a well researched script. This includes using tools to better understand the keywords people are using on YouTube, researching similar videos to ensure you are offering something unique, and staying on top of trends.

A good YouTube script is crystal clear

For efficient and cost-effective video creation, script clarity is king. If you want to get a near perfect version of your video vision without confusion (and revisions), you simply cannot achieve this without providing your team a detailed script. Make sure you use a template that outlines what the speaker is saying, what the background should be, caption text, and the video’s tone. If you can provide links to sample videos, even better.

Use AI to create great scripts in a flash

Alright! Now to the good stuff. With a good grasp of the YouTube script basic concepts, it’s time to dive into using AI to get it done better and faster.

Step 1: Brainstorm video ideas with AI

AI can be a great tool for brainstorming YouTube video ideas. AI algorithms can search large amounts of data quickly to identify current trends and topics that are popular with your target audience. This data-driven approach can help you come up with interesting, relevant, and timely content ideas for your next video.

For example, let’s say you are trying to grow your YouTube channel about Twitter marketing. Here’s a command I plugged into Jasper (our preferred AI writing assistant. By the way, the “>” is where my command began).

Step 2: Describe your video to create an outline

The first thing you will want to do is describe your video to create an outline. You don’t need to go too in depth here, but the more details you provide, the better your AI tool will do.

Here’s an example. If there is particular topics you want to cover, you can add it here, or just add it later on.

With Jasper, it will spit out a complete outline with the number of minutes for each section, like so:

The outline may not exactly be perfect, but it’s really great start. You can simply add or remove items from the outline, or change your initial command to Jasper with more explicit details. You can be fancy and ask Jasper to layer in a specific storytelling structure like the following command.

The trick with AI tools is how well you nail the command. Adding details like the specific structure will ensure you yield the best results. You can also play with different structures to see which one you like best.

Step 3: Fill out your script

Once you are happy with your script outline, now it’s time to fill in the details. There are few ways to do this with Jasper.

Under each section of the outline, you can begin to write our your text, or you can have your AI tool do it, like so (the “>” is where I gave Jasper the command):

Just like the outline, you may want to give it more details to ensure it matches your tone, and uses a catchy hook for the beginning.

Step 4: Plop your script into a template, and add visual details

The last step with your perfectly crafted script is to plug into your script template, and add the visual details. AI can be used to help brainstorm the visuals, like the below command and reply:

In conclusion

Using AI to create YouTube video scripts is a great way to save time and get better results. It enables you to easily generate an outline, fill out the details of your script, and add visuals that perfectly match the content. Most importantly, it allows you to quickly iterate on scripts and refine them until they are perfect for your audience. So if you want to create engaging YouTube videos with less effort, AI is a great tool to help get it done efficiently and effectively.