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It doesn’t matter if you’ve just started your business or have been in the industry for years, the growing competition is causing concerns for everyone. If you’ve gone online on Instagram or Facebook recently, you would have noticed the plethora of marketing ‘gurus’ sharing their get-rich-quick schemes. All of them claim to have unlocked the secrets of marketing that will take your business or brand to the next level. Unfortunately, these are all gimmicks as there isn’t a magical way to achieve overnight growth or success for your brand, as it takes time to build a business.
You don’t need to fall for buzzwords like marketing ‘hacks’, as they will only make you lose sight of what is important for your brand. The right audience will find your business and come to you if you’re remaining true to your message and customers. Even though there aren’t any one-size-fits-all magical tricks that skyrocket your brand’s success, there are some hidden tricks that can be effective when it comes to digital marketing for your business.
It’s important to remember that these digital marketing tips won’t transform your brand overnight because marketing is not a sprint but a marathon. These lesser-known marketing secrets will help boost your brand and help you in building better relationships with your audience. It’s a win/win situation, which is why you should try and implement them into your business model.
1. Paid Social Promotions
Many brands have claimed that they have tried Facebook ads, but didn’t achieve any luck or growth with them. They ended up giving up on them, which is something you shouldn’t do because it’s a big mistake. You should know that social media and Facebook promotions are extremely cost-effective and anyone with a small budget can afford them. The best part is that they provide you with endless possibilities, especially because social media algorithms change every day.
It’s growing harder every day to get your brand posts out in front of your followers organically and achieve real growth. When there is a way to get your posts out in front of thousands without spending a lot of money on marketing, why shouldn’t you take advantage of that? That’s exactly what Instagram and Facebook marketing is doing for you.
The secret lies in the audience tool, and if you can learn to use that, you will profit substantially. Facebook allows you to fully customize promotions for your audience, and that makes a big difference when reaching out to your followers. The only thing you have to pay attention to is locking in your demographics, geological locations, and interests, and you’re good to go.
Related reading: Want to make money from selling ads? Learn about selling solo ads
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2. Use the 80/20 Rule to Engage
Your marketing team may be posting daily on Twitter, but do you know how often they interact with other brands or your customers? There are lots of examples of funny posts going viral due to something snarky and unique being published by the customer service representative of a company. It’s a type of engagement that attracts a larger audience because they want to hear about businesses and brands in other ways that are not related to self-promotion.
The 80/20 rule is perfect for this reason, and even though this rule was primarily meant for bloggers who would promote themselves on social media, it works perfectly fine for businesses as well. It essentially means that you should promote your content and business only 20% of the time. You should leave the other 80% for interactions with customers, content, and other brands.
3. Video Marketing
The new king of content marketing is video marketing, as everyone wants to watch videos today. It’s an easy way to consume information and customers are willing to linger longer on websites with video content on them. If you’ve noticed other brands on social media, you will have noticed the number of videos that are getting attention and going viral these days.
It’s not all about silly videos with stupid gimmicks that are gaining traction and attracting eyeballs, but videos that are content-rich are delivering the right message to audiences online. Videos are successful today because not everyone wants to read text, and visual aids help viewers consume information better. These videos allow brands to interact face-to-face with companies, and brands can show their best services, stories, and products in an interesting and unique manner to attract attention.
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4. Influencer Marketing
Another marketing trick that is gaining a lot of traction and interest from companies today, especially on social media, is influencer marketing. Influencers are people who have a large following of people who watch their videos. These are mainly YouTubers, bloggers, or gurus and they have something of value that can be harnessed by your brand.
They have an audience and that means you can tap into their potential and allow them to convert more followers into fans of your products and services. You can promote your brand via a new voice and gain even more coverage for your business. The key to getting influencer marketing right is not being tricked by the numbers game. You have to look beyond the numbers because you don’t want someone with 100K followers but no engagement.
You want to work with an influencer that aligns with your business and has decent engagement with their followers. That will allow you to use them and tap into their potential for engaging more fans and audiences on social media.
5. Ensure Your Calls to Actions Are Clear
Even though many businesses and marketers will claim that their calls to action or CTA is perfect, most of the time, it’s not. If you’ve noticed that your landing page or solo email ads aren’t converting, it’s probably due to your CTAs not being effective enough. People need clear directions to act and make decisions online based on that. Therefore, you want to use a clear and concise call to action that is easy to follow.
So, what exactly makes a good call to action? Try using actionable phrases and verbs. Your CTAs should be placed appropriately and must not be too long. It’s also important that you don’t bombard your audience with CTAs, so try not to have more than one on a page because you don’t want to come across as too pushy.
6. Offer Free Stuff
The key to growing your audience and attracting more people lies in giving away free stuff from time to time. Everyone loves getting free stuff and you can make a big impression on people by offering an inexpensive product or something that can be downloaded. It’s an excellent way to grow your brand and build your mailing list at the same time.
You can even provide new users and audiences with bonuses for making a purchase or signing up on your website, or you can use it to entice people to follow you on other social media platforms. Even if you feel that you don’t have something of value to offer for free, don’t let it stop you. As a business, you can offer tutorial videos, free recipes, how-to guides, and more to your audience, which they will appreciate.
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7. Try Telling Your Story
The biggest mistake that most brands make when it comes to marketing is focusing entirely on their colors and logo and forgetting to tell their story to the audience. People like stories as it helps in building connections and that is what influences people to buy things from a particular brand or business. If your brand doesn’t tell a story that audiences can connect with, there will be no relationship between the audience and the business, and they won’t shop from you.
People are emotional and most of the time, these emotions play a big role in where people shop. Your brand must have an emotional connection with the audience that draws them in and enables them to spend their hard-earned money on your products and services. It doesn’t matter what the story is; the point is that you tell it sincerely and in a manner that resonates with your audience. That is what will entice people to trust your brand and build a connection with it.
8. Consistency is the Key
Our last marketing tip is one that isn’t a secret but is something that many brands fail at doing correctly or properly. The key to gaining new followers and attracting your audience lies in being consistent, as that is something that your customers expect from you. When you’re consistent, you let your audience know that you’re thinking about them and want to offer them a quality experience.
That’s something that will play a role when it comes to choosing you over your competition. If you’re inconsistent with your services, messaging, and promotions, you’re going to lose your audience to your competition. People like being involved with brands who they do business with, and if you’re not consistent and don’t relate to your audience, you will lose out on their business.
It takes time to build a strong brand, but the digital marketing tips we have shared above will help you promote your business in the right manner. While it’s not a given that you will go viral by using these tips, you will give yourself an excellent chance of beating your competition. Digital marketing isn’t rocket science, as it all comes down to your audience and how you interact with people.
If you’re looking for more digital marketing tips that help your business succeed, then get in touch with Content Development Pros. We can help your brand develop a deeper connection with your audience and ensure you can market your products and services in the correct manner.