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Indie authors aren’t the only ones who can enjoy the fruits of self-publishing, as numerous businesses are also getting into the game. In fact, it’s not a long shot to consider that every business today should make publishing eBooks an integral part of their content marketing strategy. You don’t need a business card anymore because eBooks have taken their place now.
Every business is creating and writing an eBook today, and you’re really missing out on an excellent marketing opportunity if you haven’t started using eBooks in your business strategy. That’s mainly because the number of tablets and smartphone users has gone through the roof, and nowadays, eReaders are extremely popular among the masses. That has made it easier to consume eBooks, and currently, eBooks are a $9 billion industry, which is still growing at a rapid pace.
So, the big question to ask is, why isn’t every business creating and writing their eBooks? The obvious answer is that many businesses still find it to be a daunting proposition, especially because they have previously never written an eBook before. That has resulted in many businesses wondering if writing an eBook is worth the effort and how an eBook can help their business.
If you count yourself in the same boat and are looking to write an eBook for your business, you should keep reading. We will be sharing the top seven reasons to write an eBook for your business today.
1. Quantity and Quality of Leads
If you’re the owner of a company, you must be selling products and services to your target audience, and to do that; you will need to generate interest among internet users regarding your products. The best way to go about doing that is through eBooks, and making them part of your content marketing strategy, will allow you to reach your target audience quickly. The first step in writing an eBook for your audience is defining your target audience and then choosing a subject that is appropriate for them and will gain their interest.
You can promote your new eBook to your target audience. People who will come across your eBook on your product’s landing page are more likely to remain on the page and spend more time researching your product. They are not only going to be interested in downloading the eBook but will also read more about the company and all the other products and services offered by your business. It’s also a good idea to offer your eBook to every new customer that creates a new account on your website.
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2. Build a Mailing List
It’s imperative that you build a mailing list of clients that are interested in your products and services, and an eBook does that job brilliantly. It builds interest among your target audience and they are more likely to sign up for further promotions and new offers from your business if they like your eBook. It’s one of the best ways to attract new customers to your business since they will already have something of value from your end, which is your eBook.
That means you won’t have to worry too much about generating leads or building a mailing list, since the customers who download your eBook can choose to share their email address with you for future promotions and new products launched by your business. It also allows you to maintain constant contact and remain in touch with your audience.
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3. Increase in Website Traffic
People will be willing to visit your website when they come across your eBook as that will create interest among them and spark their imagination. Every business that offers a new eBook to customers will realize that new customers will flock in higher numbers to their website because they will want to learn more about the business. They are going to spend more time on your website going through all the products and services that you have to offer.
If you want to increase website traffic and ensure that customers take a keen interest in your business, you should ensure that you create an eBook for your business. It’s one of the best ways to gain the attention of would-be customers and also provides them with something of value. They are more likely to shop from your website when they have faith and trust in your ability as a business. It promotes your business and invites more people to visit your website to learn more about your company.
4. Strengthen Your Position As An Expert
Writing an eBook for your business is one of the best ways to ensure that you strengthen your position as an expert in your field. People are more likely to discuss their thoughts and trust your business when they know that you’re right at the top of your industry. You can market yourself as an industry leader by sharing tips and tricks with your customers and providing them with valuable advice that they will cherish as it adds value for them.
You can share your knowledge and expertise about different topics related to the products and services that you are selling to customers. That builds trust and provides people with valuable knowledge that will only help strengthen your position as an expert. People are then more likely to shop at your business and refer you to others since they believe in your products and services.
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5. Stand Out from Your Competition
You can ensure that you’re standing out from the rest of your competitors by writing an eBook that attracts the attention of your clients. You can easily capture the imagination of your audience by writing an eBook that resonates with them and helps differentiate you from the rest of the competition. It’s a good way to market your business, and you will notice that people will start associating your business and recognizing it from your eBook.
The eBook you write will become a symbol for your brand and will allow people to read up and gain new knowledge about your products and services. You can ensure that your clients view your business as a leader in the industry, and they are inclined to do more business with your company when they trust and respect your business. It’s one of the best ways to ensure that you are attracting new customers and gaining their trust.
6. Generate Passive Income
There’s currently no rule that states you must give away your eBooks for free, and even though it can help you achieve more business, you can also earn some passive income from your eBooks. You can monetize your eBook, especially if you feel that you are offering something valuable to the people that they aren’t going to get from anyone else in the industry. It’s one of the best ways to increase interest in your products and services and will allow you to generate passive income on the sidelines as well.
You don’t even have to charge a lot of money for your eBook, as simply offering to sell your eBook for a decent amount of money will generate interest among the masses. That’s especially the case if you have spent a lot of time and made a big effort in sharing your knowledge in the book. If you think that people will benefit from it and your eBook is unlike any other that has been released in the industry, you can easily monetize it and earn a tidy sum.
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7. Easy Distribution and Creation
Coming up with a new topic for your eBook shouldn’t be that big of a deal because your company website will already have a blog where you will have shared plenty of information with your audience. You can simply pick a subject that is extensive and will provide valuable information and decide to keep that as the subject matter for your eBook. Therefore, you will not only be sharing useful knowledge in your eBook but can also start sharing your own experiences as well.
There are also plenty of resources available online that will aid you in creating and writing an eBook. It’s not a complicated process and one that every business can easily profit from if they set their mind to it. There are lots of tools on the internet, both paid and free, and plenty of platforms are also offering their services for writing eBooks for businesses. The ease with which you can create and write a new eBook for your business makes it an absolute no-brainer for you.
As you can clearly see, there are several reasons why you should write an eBook for your business. The best part is that all the reasons have the same goal: making your business more marketable to your target audience by building trust. Offering an eBook to your clientele also differentiates you from the competition and ensures that you can profit by taking a larger piece of the pie.
So, what are you waiting for? It’s time that you got your act together and wrote an eBook for your business now. Get in touch with the professionals at Content Development Pros for professionally written eBooks that will transform your business.