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Despite the rise of social media platforms and SEO, email marketing is still considered one of the most effective marketing channels in 2022. Marketers use it as much to reach new customers, build customer loyalty, and generate significant email revenue for their businesses.
To explain the phenomenon, nothing beats data. The current statistics indicate that the number of emails received and sent per day is expected to exceed 376 billion by 2025 as more and more consumers prefer to receive marketing messages in the form of emails than social media ads. In addition, marketers can generate over 300% more revenue with automated emails than from non-automated messages.
Here’s a beginner’s guide that will help you tip the scales and find clear answers to all the questions you have about email marketing and how it can help businesses increase their revenue!
What Exactly is Email Marketing?
Email marketing is a successful digital marketing channel that uses email to promote a company’s products or services.
It’s great for letting your customers know when your latest blog posts are out, or a special offer has launched, and it fits right in with your content marketing and marketing automation efforts. It can also play a central role in your overall digital marketing strategy, being, among other things, a powerful lever for your lead generation, the development of your brand awareness, establishing strong relationships with your new customers, and increasing sales.
With so many other ways to reach your target audience, why should you rely on email marketing?
Did you know that you will receive a 6x higher click-through rate via email? Or that over 59% of people agree that email marketing helps them decide to buy or not to buy?
According to HubSpot, over 80% of marketers use email marketing as a strategy to retain customers. It remains one of the most popular strategies for brands to reach their target audience with a 122% of ROI rate.
In addition, more and more consumers want information about their brands via email and agree that emails significantly influence their purchasing decisions. That’s why marketers heavily rely on email marketing, as it plays an important role in guiding prospects to purchase decisions and other types of conversions that matter to businesses.
Thus, here are the main reasons to use email marketing as your priority:
- Email marketing is the best way to communicate on the Internet with your prospects and customers and acquire their insights: Recent studies have shown that 91% of people check their emails at least once a day. Is any social network that matches that statistic? No.
- Email marketing has the best conversion rate: Those who receive offers in the mail tend to spend 138% more than those who don’t. Also, the ROI here is incredibly higher!
- You own your email list: In any social network, you can lose your account without notice and, with it, all your contacts. An email list, however, is in your possession. You can change accounts without losing your most valuable capital. If you don’t own a list, your can still make use of email marketing through solo ads.
- Email marketing has the highest conversion rate: The lowest conversion rate of email marketing is at least 3 times higher than the best statistics of the social networks.
Quite simply, email is the most efficient way to do marketing. And if you already understand this, let’s see how you can use it to exponentially increase your sales, conversions, and revenue.
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How to Get Started With Email Marketing?
If you are a true beginner, you may want to read our beginner’s guide to email marketing. But the first thing you should get is the consent of your potential customers. There is no worse strategy than filling the mailbox of your readers with emails that they did not request. We all hate spam. And don’t think about buying email lists. It seems like a great shortcut, but in the end, it will be nothing more than a waste of time and money.
So what you really need are two things:
- Get an opt-in form
- Get an email marketing service
Regarding the first point, an opt-in form is an application that allows you to create subscription forms that appear as a popup depending on how you program it.
There are many different options to choose from, and which one you use will depend on different factors. If you use WordPress, you have the native Thrive Leads app. Likewise, you can find many other platforms that serve the same purpose, with minor differences between them. But the goal is the same: to remind readers that your site is great and they should subscribe, so they don’t miss a thing.
Using them is very simple; today, you don’t have to use annoying popups to interrupt your reading. You can program exactly when and how the opt-in will appear to remind the user to subscribe to your newsletter.
Now, moving on to the second point, we recommend you a service that will make your life much easier in this regard.
There are powerful platforms that allow you to create highly responsive emails and autoresponders with amazing ease and the most professional finish you can find on the market. You will be able to personalize your emails to the maximum to achieve the best level of response from your readers.
One of the most famous platforms is Aweber which offers its clients a very wide range of tools at the most affordable price. Its automatic response system is one of the best on the market. With various templates, you can give your emails a professional finish and customize them however you want to suit your needs.
Your readers will have the impression that you are speaking directly to them. In addition, it is extremely efficient to send automatic emails to new subscribers.
Now that you have your opt-in form and your email marketing service ready, it’s time to start building your email list and selling.
How to Create a Successful Strategy for my Emails?
The best way to create a successful email marketing strategy is to understand your audience and what they want from you. You can then tailor your message to their needs, ensuring it’s relevant and timely. You want them to feel like you care about them, so make sure your message is personalized.
Here are some of the best practices that will help you boost your conversion rate, generate more sales and increase your revenue with email marketing.
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Email Design Tips that Drive Conversions- A Minimalist Design Leaving Room for the Message
The first thing you need to do is make sure your emails contain a clear call to action. You want your readers to know what you want them to do when they open your email. This is the most important aspect of any email design, as it will determine its success.
Second, you want your email design to be clean and uncluttered. You don’t want too many images or links because that will make it difficult for people to promptly find what they’re looking for.
Consumers receive a large number of emails from brands. You have to put all the chances on your side to stand out.
To create eye-catching emails, avoid a colorful design. Light messages are more authentic and clear. In the age of paid messages and over-hyped ads, customers crave authenticity. Therefore, sending simple emails helps to humanize your brand and establish an emotional connection with customers. In addition, a minimalist design contributes to:
- Optimize email loading time
- Deliver a neat brand message
- Focus on the offer and not on the image
The client has little effort to put in to get the main idea of the message.
Email Marketing Tactics to Increase Website Conversions—Segmentation to Send Ultra-Personalized Emails
Email marketing is a powerful way to increase website conversions. It may be used to collect email addresses, provide value-added content, and promote new products or services. You can use many conversion rate optimization strategies to increase your website conversions. One of these strategies is to send personalized emails.
In 2022, forget the global approach to reaching your audience via email. To increase your open rates, reach the customer individually. Ultra-personalized campaigns generate excellent results: 58% of email revenue comes from segmented and targeted messages. This will increase clicks, decrease unsubscribes, improve your open rate, and build strong customer loyalty.
For this you need to segment your audience. Here’s how:
The idea when segmenting your list is to find out how that person got there. Was it through your hook? Did any of your posts catch their attention? Did they go when buying a product? This will help you find the criteria to put together these segments and know what you should write for each prospect.
- New users: send welcomes and gifts to newcomers
- Preferences: users who want to know about blog posts versus those who just want to know about offers.
- Interests: users who listen to classical music or those who prefer pop.
- Location: Communicate exclusively with users who live near your event.
- Interaction: Reward those users who are most committed to what you do.
- Inactivity: Talk to users who haven’t interacted in a while about what they should do next.
- Hook: Send personalized emails talking about topics related to the hook they were interested in, etc.
Send your segmented audience personalized emails with the recipient’s name in the subject line. Such emails are more likely to be opened than non-personalized emails.
But it is not enough to include the consumer’s name in the message but to analyze their browsing behavior on your site, purchase history, and favorite products. You will be able to offer them personalized offers that have a better chance of conversion.
Another strategy is to use an autoresponder sequence, which is a series of pre-written emails that are sent automatically after someone subscribes to your list. These sequences typically include a welcome to the list email, a thank you email for signing up, and another containing links to articles relevant to their interests. This is one of the strategies with the highest revenue for businesses.
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Over the past few years, video content has grown in popularity among consumers. For 90% of customers, product videos are helpful in the decision-making process. They facilitate the presentation of articles, reinforce brand authority, and are an ideal user guide.
You have the choice between several types of videos for your emails:
- Unpacking products
- Product testing
- Release of a new product
- Expert videos
- Industry trends and tips
Share tips and tricks in your videos. Your brand will gain credibility and become the first option when making decisions.
The Art of Storytelling
Today, customers are looking for an authentic brand with real people behind it. So it’s time to humanize your business if you want to sell more and increase your revenue with email marketing.
Stories have a big impact on the perception of your products and your values. They are 22 times more memorable than facts and figures. Brand stories help create an emotional connection with your followers, humanize your brand, build business authenticity, capture customer attention, and influence consumer behavior.
Emails are an essential tool for generating sales and revenue. To get ahead of your competition, personalize your messages, curate content, and use videos and stories to trigger the purchase!
Fortunately, platforms like Aweber make email marketing simple for beginners to get more out of every email they send to their prospects.
The platform helps marketers meet all their email marketing and automation needs and stay in touch with their subscribers through various built-in tools and integrations at an affordable price. Sign up with Aweber here for a 30-day free trial!
Get started with email marketing the right way with Aweber marketing software. It’s got every feature you need to grow and engage your list, from automation, 100+ email templates, and more. Plus, it’s FREE to sign up and get started.