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For years, we’ve all heard people claiming that email marketing is dead or will soon be as other communication channels and social media are taking hold of digital marketing. However, they have only proved inaccurate, and email marketing has not just survived but is thriving.
If you still believe the predictions about email marketing getting moribund and hence, not using it to your full advantage, you’re missing a big chance to grow your business. Not convinced? You will be by the end of this blog post.
Here, we have for you some compelling email marketing statistics that highlight its real value (that means revenue) in today’s digital age and will convince you to incorporate email into your business marketing strategy. Take a look to know what email marketing, when done right, can do for a business.
9 Email Marketing Statistics That Show It Is Still Alive and Going Strong
1. More Than 3.9 Billion People Use Email Worldwide
Promoting your business on a platform where your audience is present and active is one of the cardinal rules of marketing. It makes connecting with your target audience easier and also helps lower the customer acquisition cost.
With more than 3.9 billion active users, which makes up about half of the world population, your target customers are highly likely to be using email and hence, can be reached through it.
The sheer number of email users is enough to prove that it’s still an effective communication channel and will remain so because the number of email users is not expected to shrink anytime soon. If anything, it’s anticipated to increase to 4.6 billion by 2025. We hope some of them sign up for your email list (and for free).
2. Email Marketing Has the Highest ROI of 4400%
A measure of ROI is the most straightforward way to determine the efficiency and effectiveness of any marketing platform or strategy. And the fact that email has the highest ROI of all marketing channels and strategies says a lot about its effectiveness.
The median email marketing ROI is at least four times higher than any other digital marketing platform. On the whole, email’s ROI remains at 4400%. This means that for every dollar spent on email marketing, you’ll get $44 in return. It’s also known to be about 40 times more effective than Facebook and Twitter for customer acquisition.
Not only does email marketing have the highest ROI, but most digital marketers also agree that it also delivers ROI most consistently.
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3. More Than 90% of Customers Like to Receive Relevant Promotional Emails from Companies They Have Done Business With
Contrary to what you may have been told, research shows that about 91% of people like to receive promotional emails from companies or brands they have done business with. The majority (86%) would like to receive these emails once a month, but a whopping 61% would like to get them on a weekly basis. 15% even want to receive them daily.
What customers don’t like is unsolicited spam emails from brands they don’t know. To get the most out of your promotional emails, send them to people who’ve already done business with you in any way.
Keep this in mind the next time someone tells you that customers do not want to receive promotional emails. They may be sending them to the wrong people. Send them to the right ones, and they will work.
4. The Average Open Rate for Welcome Emails is 82%
Just like people telling you that customers don’t like receiving promotional emails, you may have also heard that most people do not read the promotional emails they receive. But, according to research, the open rate of welcome emails is 82%. This means at least eight out of every ten of your new subscribers or customers read the first email you send them, so make the most of it.
A welcome email is the first proper (official) communication between you and your prospective or newly acquired customers. It helps get them better acquainted with your brand. Make sure you’re fully utilizing this opportunity to your advantage. When done right, a welcome email cannot just help you create a strong, positive impression of your business but also get those people to do more business with you.
The primary purpose of this email may be to welcome the new people and get them on board, but it should also tell the recipients what you want them to do next. It could be to follow you on social media, read your content, or recommend your best products or services.
5. Email Marketing Drives More Sales than Social Media Marketing
Marketing emails aren’t just a great way to reach out to your target audience and increase brand awareness, research shows that they also have the power to influence recipients’ purchasing decisions.
In a survey conducted to determine this impact, 59% of the participants said their purchasing decisions had been influenced by marketing emails. In another survey, 60% of the respondents said the same. The percentage of people saying marketing emails have influenced their purchasing decisions increased to 68% in a survey conducted among millennials.
On the flip side, only 12.5% of the survey participants said they ever considered pressing the ‘buy’ button on marketing messages they receive on social media.
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6. Marketing Emails Can Make Customers Spend 138% More
It’s not that marketing your products through emails is the only way to get people to buy from you. They will likely buy from you otherwise, too. But they will be spending a lot less than your marketing email recipients. According to research, people who buy through marketing emails spend 138% more, on average, than those who do not get email offers. Now the choice is yours.
7. Email Has a Much Higher Reach and Engagement Rate than Social Media
This may come as a surprise to many, especially now when social media is promoted as this giant powerhouse for business marketing, that the reach of the good ol’ email is significantly higher than social media.
The overall engagement rate for social media platforms, including Facebook, Twitter, and Instagram, is just 0.58%. For emails, however, the inbox placement rate is 85% on average, the open rate is close to 23%, and the click-through rate is 3.71% across industries. To give you more perspective, the average click-through rates for Facebook and Twitter are 0.07% and 0.03%, respectively.
8. 60% of Consumers Prefer to Receive Promotional Messages through Email
Brands may have hundreds of thousands or millions of followers on social media, but the majority of those followers do not want businesses to slide into their DMs with promotional messages and offers. Email is still their primary choice for it.
Research shows that about 60% of consumers want to receive promotional messages through email, and only 20% prefer getting promotional messages on social media.
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9. People Check Their Email 15 Times Per Day on Average
An average digital user checks email about 15 times per day. Some even check their inboxes 20 times a day. Seeing how obsessed people are with social media, it may seem unlikely, but checking email is the first thing 58% of users do when they get online.
There are many opportunities for businesses to grab their audience’s attention and get their messages through to them.
Getting Your Marketing Emails Right Is the Key to Success
There are countless statistics that prove the relevance, efficiency, and effectiveness of email marketing in today’s time and age, and there’s no denying them. But it all comes down to getting those emails right. You can’t just write anything in your marketing emails and expect to get the desired results. Marketing emails need to be drafted with great care and consideration. They should be personalized and brief with a clear and catchy subject line and strong, clear, specified call-to-action. The emails shouldn’t be outrageously promotional or push customers into buying. While this is their key purpose, you should do it in a way that your audience feels naturally inclined to follow whatever next steps you want them to take. Instead of just listing the features, focus on highlighting the benefits of your products or services or the value they add to your consumers’ lives.
When done correctly, email marketing can greatly benefit brands and businesses of all sizes and across all industries. It’s a marketing strategy that transcends all boundaries and works for everyone, provided you know how to use it to your advantage.
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