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Email marketing is one of the most important digital marketing tools. Brands can utilize email marketing to expand their reach, maintain a connection with their existing customers, build relationship and trust with the target audience, encourage them to make a purchase, and enjoy many other benefits by spending little time and a meager cost.

However, the requirement to enjoy all these benefits of email marketing is to select the right marketing service. Choosing a marketing service can be challenging. If you are a business owner (such as a solo ad seller) who has already explored various available services, you must know they all appear the same. However, every email marketing service provides a little something extra that others don’t.

As a business owner, your job is to successfully identify the extra bit your business needs and find the best email marketing service. But don’t worry, you only have to do half the work. Below, we have compiled a list of the best email marketing services with details of what they can do for your business. So go through this list and pick one of the best email marketing services that serve your business needs:

Shopify Email

Shopify is the most popular e-commerce platform. It allows anyone to build a customized online store and sell their products. It includes a range of features that connect the e-stores with social media platforms to make digital marketing easy for the store owners.

Shopify Email is one such solution of Shopify that make digital marketing easy. But it is not limited to Shopify users. You can use Shopify Email even if you don’t have a Shopify e-store. It is the best email marketing service for your brand if you are looking for the following features:

• Clean, simple, and minimal layout for easy navigation
• Schedule option so you can prepare emails in advance
• Option to import your customer list, so you don’t have to enter each email address
• Ability to categorize customer emails to personalize marketing emails according to customer needs
• Multiple email marketing templates for various moments, such as sales, events, product launches, etc.
• Customization option for templates
• Duplicate email feature to maintain consistency in your marketing campaign
• Preview option to refine and improve your marketing emails before you send them

If you have your e-store on Shopify, you can utilize the Shopify Email feature from your admin. If you don’t have your store on Shopify, you need to simply download the Shopify Email app on your laptop. The app is free to download and offers its users 10,000 marketing emails monthly. Users only need to pay $1 per 1,000 emails after the initial free emails.

Who Is Shopify Email Perfect for?

Shopify Email is for anyone who wants to discover email marketing. The platform’s minimal layout and various templates is a great beginner’s tool. It is especially perfect for new businesses that want to stick to free email marketing services.

ActiveCampaign

ActiveCampaign is one of the best email marketing services and most popular ones. The platform offers the following features to business owners and marketers:

• Advanced automation services allow you to execute entire campaigns with a few clicks
• 500+ automation to launch campaigns the way you like
• 850+ built-in integrations to connect all necessary business tools to a single platform
• Advanced customization options
• 125+ marketing email templates to capture your audience in the most effective ways
• Ability to send personalized marketing emails to each customer
• SMS marketing feature doubles its function and marketing abilities
• Facebook audiences feature to allow you to enhance your social media marketing campaign for your Facebook business page
• Google Analytics feature captures your website traffic and segregates the traffic reached through email marketing to provide you a detailed insight into how your email marketing campaigns perform
• Free personalized online training for users to achieve the best results
• Free online support

ActiveCampaign works well with all major e-commerce platforms. Users can enjoy a 14-day free trial upon signing up. Once the trial is over, users can choose one of the three plans offered by ActiveCampaign. The plans begin from $348/year and can cost as high as $2244/year. Users can pay yearly or every month. The platform also offers customized plans according to specific business needs.

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Who Is ActiveCampaign Perfect for?

ActiveCampaign is an excellent option for mid to large-size businesses. While the platform’s pricing can seem steep, it is often described as hiring a full-time email marketer. Considering the comparison, the cost of signing up is worth every penny. Moreover, despite offering several advanced features, the platform is easy to navigate.

Aweber

Aweber is our preferred email software, and is an excellent choice for any online business looking for robust features at an affordable rate. It’s perfect for entry-level email marketers, being very easy to use with a lot of template to create visually appealing emails in seconds. The pricing is considerably cheaper than options like Mailchimp or Hubspot, which means you can increase your bottom line.

Here’s a more complete list of their features:

• Free to use up to 500 email subscribers
• Drag and drop email user interface
• Split testing
• Tagging and email automation
• 600+ email templates, and you can create a template from your website URL
• Comes with free stock images, and you can build images with Canva
• Create landing pages
• Easily integrates with WordPress
• Supports dynamic content
• Known for excellent customer service

Who Is AWeber Perfect for

AWeber is perfect for the one-person enterprise to the mid-size business, especially the cost-conscious. The low cost is ideal for someone who is just starting to get traffic to their website, but Aweber has the right features (tagging, especially) to allow you to do what you need (i.e., automated messages and A/B testing) to maximize your email marketing results.

Related reading: Weighing the pros and cons of solo ads

Omnisend

Omnisend is a platform for advanced email marketing campaigns. It provides its users with several unique features, such as:

• Drag and drop email builder makes it easy to prepare marketing emails
• Pre-built automated workflow
• Pre-built automated intuitive
• Pre-built campaigns ready to launch with a few clicks
• Automated cart abandonment emails
• Automated product abandonment emails
• Predicted product picker emails
• Welcome emails for new subscribers
• Customizable coupon codes and pop-ups that are hard to ignore
• Reactivation emails for potential customers
• Ability to add product reviews through email so customers can leave quick reviews
• Ability to add product feedback through email so customers can write queries and complaints
• Synchronization with Facebook ads and Google Analytics provide in-depth analysis of customer behavior
• Campaign analysis against industry trends allows tracking business growth
• Email un-subscription tracking

Omnisend is free to use by businesses with a customer contact list between 0-250. Companies with more than 250 contacts can choose the Standard or Pro plan according to their needed features. The pricing of the plans depends on the number of contacts businesses want to add to their email marketing campaigns.

Omnisend provides limited free SMS/MMS marketing services monthly to all users. Additional SMS/MMs bundles can be bought for a budget-friendly price.

Who Is Omnisend Perfect For?

Omnisend is a little challenging to use compared to Shopify Email and ActiveCampaign. However, users can learn it quickly to make its efficient use. It is designed for businesses of all sizes. Business owners can benefit from using its free version alongside another email marketing service to get noticed quicker by their audience.

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SmartrMail

SmartrMail is one of the best email marketing services. This easy-to-use platform was founded by people who couldn’t find a suitable email marketing service for their online art store. Hence, it is designed by online business owners for online business owners. The founders included several exclusive solutions to the platform, including:

• Quick and easy email building tools
• Email building tools are focused on colors and design to create the most appealing marketing emails
• Automated campaign building tools
• Automated cart abandonment emails
• Automated welcome emails for new subscribers and customers
• Automated thank you messages for every order
• HTML editor to design customized email templates
• New marketing email templates every month
• Synchronization and integration with Shopify
• Personalized emails to improve sales created using Shopify data
• Customized emails for customer retention

SmartrMail is one of the most affordable email marketing services. It has a free plan for businesses with less than 1000 subscribers. Once the companies gain their 1000th subscriber, they can choose from the standard or premium yearly plans. SmartrMail also offers a cost-effective SMS plan at only $10/month.

Who Is SmartrMail Perfect For?

SmartrMail is a fantastic service for businesses of all sizes who want their marketing emails to appear aesthetically pleasing and stand out. Small business owners can significantly benefit from SmartrMail free plan.

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Drip

Drip is another one of the best email marketing services with advanced features. Drip users can enjoy the following services on the platform:

• Integration with Shopify
• Auto-responding feature for quick customer support
• Pre-made responsive templates to deal with customer queries and complaints effectively
• Easy-to-use drag-and-drop email design
• A/B testing to design the most compelling marketing emails
• Smart segmentation tool to categorize customers and audience efficiently
• Marketing automation features provide suggestions to enhance sales
• The campaign recommendation feature offers tailored advice on what campaign to build and how to make it effectively
• A/B testing option allows marketers and business owners to finalize the best marketing email from the available options

Drip provides one of the best pricing plans for users, depending solely on the number of email contacts a business possesses. Beginning at only $39/month, the features remain the same for all businesses, big or small. It offers a 14-day free trial that companies can enjoy without entering card details, meaning that businesses are not required to remember to cancel to save their money.

Who Is Drip Perfect For?

Drip is the best email marketing service for businesses looking for more than an email marketing service. Business owners with small teams can especially find the platform helpful.

Email marketing can be utilized for business growth in various ways. Choosing the right email marketing service will allow you to achieve more than just another form of marketing. For example, beautiful-looking marketing emails and personalized recommendations can earn you greater engagement, while cart abandonment and product abandonment emails can lead to successful conversations and increased sales. So, choose the best email marketing service for your particular business needs, and you’ll be well on your way to designing winning email marketing campaigns.