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If you’re an affiliate marketer, you’re probably constantly looking for ways to increase advertising scope and grow your business without spending much. This is why you may have come across solo ads, email-based adverts that follow a pay-per-click (PPC) or cost-per-click (CPC) model. If you’re looking for a side hustle, affiliate marketing has considerable scope in today’s digital age. But before we dive into that, let’s quickly go over what affiliate marketing is.
What Is Affiliate Marketing?
Affiliate marketing is performance-based marketing, whereby an online retailer pays a third-party website based on the number of referrals it gets for the business. As you’re getting rewarded for the number of visitors or customers you get for the business, you need to invest in marketing efforts to do as well as possible. The more traffic you get, the more you get paid. You may market the retailer’s product through a blog, email ad, podcast, or website.
Affiliate marketers earn a commission every time a client makes a purchase through their link. Given the number of digital marketing platforms and ads available today, you can earn quite a bit through affiliate marketing. The average salary of an affiliate marketer is approximately $53,167 a year. As people work as affiliate marketers part-time, this can be a significant additional income for you and your family.
The Use of Solo Ads for Affiliate Marketing
Now that you know how affiliate marketing works, it’s time to consider how you would market your client’s product or service.
The digital world is filled with marketing options like Google ads, Facebook ads, and video ads, to name a few. But why do most affiliate marketers choose solo ads over other options? Before we get to that, let’s discuss what solo ads are.
How do Solo Ads Work?
Solo ad sellers have 1000+ subscribers who have consented to receive email ads about a specific niche, marketing, or making money online, for instance. This email ad consists of a link to the retailer’s website or product. When these customers receive the solo ad in their email inbox, they might click the link to learn more about the website or possibly make a purchase. Every time a user clicks on this link, you pay per click.
As an affiliate marketer, you have five main goals:
- Targeted traffic
- Low cost per click
- Quick results
- Access a large customer base
- High click-through rate
Interestingly, solo ads fulfill all these criteria, making them the ideal choice for affiliate marketing.
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Solo ads provide targeted traffic. There are many solo ad vendors, and they cater to various niches. You can easily pick up something that suits your retailer’s product or service. Moreover, some solo ad services provide targeted traffic from top-tier countries like the USA, UK, Canada, and Australia. This way, you can target the area where your client’s business is located.
Out of most other marketing methods, solo ads promise guaranteed traffic. You could use solo ads to drive traffic directly to the affiliate offer or send traffic to a lead capture page and then to the affiliate link. The latter is a more viable method as it will allow you to build an email list and the ability to promote several different affiliate offers.
Low Cost per Click
If you want to keep the maximum profit for yourself, you should spend as little as possible. But not without compromising the success and efficacy of the ad you choose. Google ads may boast a high conversion rate, but the best keywords often have the highest CPCs. You can of course bid low on high CPC keywords, but then you run into issues getting your ads enough reach. The best Udimi solo ads cost approximately around $0.95 per click. Of course you need to find the right sender – but what’s great is that this cost is pretty low, even with scale. So once you find a sender with a quality list, it’s easy to ramp up at the same low cost. Other PPC channels simply don’t work this way.
Most marketing tactics take a long time to produce results. For example, with Google display ads (and many social media ads to be honest), most of the clicks likely won’t be ready to buy to sign up or even sign up on a lead form without considerable follow-up.
In contrast, solo ads have high, immediate responsiveness. Email is just better suited for direct response, and good solo ad senders will nurture their lists to be engaged and buyers. It doesn’t hurt that the average person looks at their email about 15 times a day. With such a frequency, you can also enjoy the peace of mind that your message will not go unnoticed.
Access a Large Customer Base
Affiliate marketers get paid for the number of visitors, leads and sales they get for an online retailer. Since the competition is high, you want to make sure you reach a large target audience without wasting much time. This responsiveness, coupled with the vast reach, makes solo ads the perhaps the best for fast scale for affiliate marketing.
One of the primary selling points of solo advertising is that it can access a large customer base. Most solo ad vendors have at least 1000+ subscribers, so a single email with the business link can reach a significant target market. Even though social ads also reach a large target market, these ads can miss the viewer’s eye while scrolling. Ads on display networks and social media platforms simply aren’t as intimate as email, and don’t get the same amount of a person’s time. Solo ads stay in the inbox, lowering the change of waste.
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High Conversion Rate (Especially for Lead Gen)
The cost per lead for a solo campaign has been $2 to $4 dollars for us, and often as high as 50 leads at time with a 20%-50% click to lead conversion rate. Results will vary, but the explosive amount of leads one can receive from a solo ads campaign is remarkable. Honestly, lead gen might be the best way affiliates can take advantage of solo campaigns.
Once you have an engaged lead, you can follow up with that person for multiple sales opportunities. The trick will be the right email marketing strategy. If you want to make money in the long run, don’t be spammer – it won’t work. Send three emails of value or tips for every sales email. That way, you’ll make sales for years to come.
Benefits of Solo Ads for Affiliate Marketers
In today’s fast-paced digital world, some people question solo ads’ effectiveness as new methods are used daily. While there is debate over the pros and cons of solo advertising, the safest conclusion (especially for beginners) is that solo ads work best for specific businesses more than others, and affiliate marketing (especially in BizzOpp , Health Supplement, and Weight Loss categories) is one of them.
Here are some of the benefits of solo ads for affiliate marketing:
Allows you to Pre-arrange a Budget
Solo ads allow you to pre-arrange the number of clicks you want, so you already know the budget for solo advertising. For example, if you buy from a solo ad vendor at $0.50 per click, you know you’ll be paying $50 for 100 clicks. The clicks could vary significantly on other platforms like Google and social media, so your budget could go haywire without proper monitoring – or at the very least you will struggle to get the right volume at cost. Not sure where to start? Check out our list of the best solo ad vendors.
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You Can Avoid Bans and Restrictions
Now that there are so many solo ad vendors available, you can choose to work with one who has email marketing software that allows them to send unlimited emails without any restrictions. Moreover, solo ad vendors have email lists and will send emails to them with their consent. Platforms like Facebook and Google are particularly touchy when it comes to affiliate advertising, and will quickly apply ban for weeks and months (no – joke, happened to us!). As an affiliate marketer, you’ll miss out on significant leads in the time being.
Enjoy Warmer Traffic
People on Facebook or Google may not be as responsive to an ad from a brand they don’t know. Solo ads provide you access to warmer traffic, which is an email list of people who trust the word of the solo ad vendor they subscribe to. As a result, they would be more inclined to open their message and even take action like buying the product. This increases the chances of conversions and the possibility for an affiliate marketer to get paid more. And, even better, if you grabbed their email on your landing page, you can nurture that lead further until they are hot!
Find a Solo Ad Seller
When you start the hunt for solo ad vendors, you could consider marketplaces like Udimi, where you can see the solo ad seller’s price range, niche, reviews, ratings, traffic rate, etc. This will help you make an informed decision. Only choose an individual solo ad vendor if you have heard good reviews.
Most people get swayed by very low prices, which could indicate scams. Most cheap solo ad vendors have email lists filled with fake followers or bots. However, once you make the right choice, you will see results in no time! Use solo ads to become your retailer’s favorite affiliate marketer and make big bucks every year.
If you need quality solo ads traffic to boost your leads and sales, Udimi is the place to shop. It’s free to sign up, they guarantee an honest deal, and provide bullet-proof protection against fraud, spam and timewasters.