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The advent of the digital era has paved the way for several online opportunities. An e-commerce store could save you money, rent, and utility costs. It gives you the perfect chance to test your buyer market before you proceed to open an in-person store. While there are several benefits of starting an online business, there is also tough competition. How do you penetrate the market, especially if you’re a start-up with a limited budget?

An effective way to create awareness about any business is through advertising. While once it was challenging for SMEs to compete with big, established companies with substantial marketing budgets, online businesses have it easier. There are many online advertising options that you could use to achieve your business goals, whether it’s creating brand awareness or increasing revenue.

Comparing the Different Types of Online Ads

As the internet continues to evolve, the types of online advertising also expand. This allows online businesses to leverage these platforms to grow and access a larger customer base. Today, companies without a digital marketing strategy fail to succeed. Every other business allocates a significant chunk to hire marketing agencies to help them navigate the ever-changing digital marketing landscape.

Facebook Ads

The cost-per-click (CPC) of a Facebook ad is approximately $0.97, and the cost-per-thousand impressions (CPM) is $7.19. This would vary depending on the industry you operate in and the objective of your campaign. The good thing about a Facebook ad is that you can reach out to your target market based on their interests. With a wide user base, Facebook allows you to reach a vast audience. However, as Facebook ads continue to develop, the cost also increases. Moreover, in recent times, Facebook ad organic reach has dropped by 1 to 2%. 

Google Ads

Google ads are available in many forms, including Google display ads and search engine ads. While this could vary depending on your budget and industry, the average CPC for a Google ad would be $2.69. Since Google ads follow a pay-per-click model, you would only pay when a user clicks on your ad and not merely when the ad is displayed. While Google ads have high ROI potential, they can be very time-consuming, even for the most experienced person. It also has a high CPC, which is why you’d need a large marketing budget to make any profit off your clicks. 

Solo Ads

If you don’t know yet, solo ads are an indispensable tool for online businesses (especially multilevel marketing MLM). Solo ads are email-based advertisements where business owners work with solo ad vendors with 1000+ subscriber lists. These solo ad vendors then send out an email that promotes your product, service, or business. This email that lands right in a subscriber’s inbox contains a link to your business. This allows users to find out more about your product or business. Solo ads cost between $0.30 and $0.50 per click, or $0.95 per click for Udimi solo ads, which is quite affordable compared to the other options available.

Want more? You can check out our deeper dive of solo ads vs. PPC ads here.

How Solo Ads Grow Your Online Business?

Online businesses want affordable and effective ways to grow and develop. In today’s fast-paced digital world, you need an online advertising strategy that gets instant results. This is important because, by the time you avail the benefits of one online marketing strategy, competitors have already moved on to the second one. At the same time, you also need to access a more extensive customer base, which is possible with several marketing options available. But are they always feasible?

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Solo Ads Access a Large Target Audience

With online advertising, there is a lot of hit and miss. For instance, with social ads, a user may or may not see your ad, and may not be in the mindset to make a purchase. Although your ads will be displayed to your target audience with social media advertising, it’s highly probable that user won’t be quite ready to make a purchase, and may even miss your ad (i.e., banner blindness) while scrolling through their feet. This is quite different from solo ads, and why solo ads can be the right tool to scale your business with quick results.

Solo ad subscribers are people who want to receive promotions about similar products or businesses. With a single solo ad, you can access more than 1000 subscribers at one time! Solo ads send direct messages to your potential target market. This way, a new online business can create brand awareness, gain more followers, get more leads, and even generate immediate sales. If you work with a solo ad vendor with more subscribers, you have a higher chance of accessing an even greater customer base.

Solo Ads are Cost-effective

While there are many online advertising types available, some of which may even be effective, they may not be cost-effective or scalable to help you grow your business. This means that even if they do produce results, they do so at a higher price. For example, Google ads definitely can drive results, but it’s likely no secret to your competitors which keywords drive the most results. This competition raises prices, and can ultimately be too high for positive ROI. Even if you can squeeze some results, it won’t be scalable, as your desired CPC bid will limit your reach. As an online business, you would prefer to get the highest possible returns at an economical rate, and in a way that can scale.

That’s just what you get with solo ads. Their affordability allows you to use other online advertising options with solo ads, increasing the potential to access a more extensive customer base and grow your online business. You can buy a solo ad for as little as $0.30 per click, which is perfect for start-ups. Once this gets satisfactory results, you can try for a solo ad vendor with more subscribers and perhaps a higher cost. What makes solo ads even more cost-effective is that you only pay when a user clicks on your link. If you want to create brand awareness, your job is done with just that click.

Solo Ads are Great At List Building

In many ways, your email list is your business. With cookies deprecating and mobile devices sharing less conversion data with advertising platforms, businesses absolutely need to think about their business with a data-first mentality. The easiest way to build an email list within your niche may be running solo ads campaigns. The conversion rate for your business will depend on many factors. But in our experience, solo ads generate leads way better than Google Ads or Facebook ads. With the right lead form, we’ve seen conversion rates easily as high as 25% (click to form sign up).

What’s even better, if you have the right funnel setup, the campaign can pay for itself! An effective flow is often as follows: create a simple form, users that sign up for that form are directed to a sales page, these users will also receive a welcome series of 4-8 emails over the next 30 days that highlight different features of that product. If enough users buy the offer, you’ve just gotten a brand new list and made some money. Nailing the flow and getting the right solo sender isn’t always easy, but this is a scalable strategy to grow your business.

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Tips to Create the Perfect Solo Ad

Solo ads have a considerable scope, allowing you to increase your customer base and grow your business. Unfortunately, there are good and bad solo ads, and the latter can fail to help you out. This is why it is important to use solo ads correctly to increase the chances of success.

1. Choose a Reliable Solo Ad Vendor

Choosing a reliable solo ad vendor is the key to leveraging the benefits of solo ads. There are unscrupulous solo ad vendors with fake or bot-filled subscriber lists. On the other hand, honest solo ad vendors with organic subscriber lists can significantly enhance your business, creating the awareness that any online brand needs. You can look for the top solo ad vendors to help you excavate the maximum benefits of solo ads.

2. Write a Convincing Ad Text

While some solo ad vendors might agree to write an ad text to go with the email free of cost, you should review it or write it yourself. This allows you to attract your niche market with text that resonates or reflects your brand voice. Since this is the first introduction to your business, make sure it is a convincing one. 

3. Research Other Solo Ad Campaigns

If you are new to using solo ads, head to YouTube. There are so many great video tutorials explaining all the ways to use solo ads for almost any objective. Applying what is working for others is a no-brainer when it comes to solo ads.

4. Talk to Your Sender!

Before you send out your campaign, have a conversation with the sender. Ask them to look at your landing page, subsequent offer pages, and email text (if they are willing). They know their audience, and know what will most likely work.  

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Solo Ads for Online Businesses

Solo ads are an effective tool for online businesses. Whether you’re just starting out, want to increase your followers, or need to create awareness for your new product, solo ad vendors with thousands of subscribers will help you do the job.

In today’s digital age, most people check their emails at least a few times daily. This is why solo ads produce quick results. Users will click the link within 24 hours as soon as the email goes out. Solo ads have a substantial click-through and conversion rate, so you can easily incorporate them into your digital marketing strategy. These ads are cost-effective and reach a larger customer base within seconds. Naturally, this creates immense scope for any online business looking to create awareness of its presence.